Williams-Sonoma relaunches Dormify
The home retailer debuted a new Dormify website and an option to pick up orders near college campuses using its existing retail footprint.
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Williams-Sonoma to test ads in ChatGPT
The home retailer is partnering with OpenAI to reach customers at decision-making moments and enhance product discovery.
Williams-Sonoma names chief marketing officer
Abby Teisch, who was already on the retailer’s marketing team, will focus on performance marketing, customer engagement and growth initiatives.
Williams-Sonoma names president of Rejuvenation
In the role, longtime company veteran Aujsha Taylor will oversee the banner’s merchandising strategies, product innovation and growth initiatives.
J.C. Penney’s latest campaign highlights ballers on a budget
The department store’s “Inside Lane” features five college and professional women’s basketball players sporting everyday looks.
The Weekly Closeout: Burlington plots store openings, Mattel expands Brick Shop
The off-price retailer plans to open over 100 new locations this year, while the toy company debuted new brick sets featuring Lamborghini and Chevrolet.