Chubbies launches women’s swimwear brand
The stand-alone brand, dubbed Cheekies, launches with bikinis, one-piece suits and cover ups priced between $45 and $110.
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Kohl’s launches apparel brand geared toward teens and tweens
The private label, dubbed Sea and Skye, includes basics, fleece and graphic T-shirts, as well as dressier styles.
Ross opens 17 stores, pushing forward with brick-and-mortar expansion
The store openings, which span its namesake banner and DD’s Discounts, are part of the off-price retailer’s efforts to open 110 new locations this year.
Activewear isn’t over. Everything’s just apparel now.
The lines between apparel, activewear and everything in between have only continued to blur. That isn’t a problem, except if the customer says it is.
Spanx relaunches swimwear
The brand, which first entered the category in 2018, is offering three different compression levels in its latest swimwear collection.
Aerie ups commitment to authenticity with enhanced creator program
The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.