Bath & Body Works launches on Amazon
Up to $80 million in gray market sales were already occurring on the platform, CEO Daniel Heaf said. An official U.S. storefront is a way to reignite the brand.
Related Articles
Bath & Body Works pulls back on laundry offering
CEO Daniel Heaf spoke at the Semafor World Economy summit about refocusing on core product categories and improving the online business.
Bath & Body Works wants to transform from a specialty retailer to a ‘premier global brand’
Sales were down in Q4 and are forecast to be down in 2026. But, the company has a transformation plan to meet customers where they…
GLP-1 users are changing apparel trends
Some categories, like intimates, are already seeing shifts as shoppers buy clothes for new body sizes and routines, according to a Circana report.
H&M launches storefront on Nordstrom’s marketplace
The move is part of the fast-fashion brand’s broader effort to reach shoppers in multiple venues, online and off.
It’s official: Shein will acquire Everlane
The deal promises to salvage the sustainability-oriented DTC brand’s finances, but its tie-up with the Chinese fast-fashion giant comes at a cost.