Williams-Sonoma to test ads in ChatGPT
The home retailer is partnering with OpenAI to reach customers at decision-making moments and enhance product discovery.
Related Articles
Walmart brings Sparky to ChatGPT as OpenAI rethinks Instant Checkout
OpenAI is pivoting away from handling purchases after its initial efforts failed to provide enough flexibility.
Best Buy CEO Corie Barry to step down as sales stagnate
Jason Bonfig will succeed her on Oct. 31. He currently leads the retailer’s ads and marketplace businesses as chief customer, product and fulfillment officer.
Williams-Sonoma names president of Rejuvenation
In the role, longtime company veteran Aujsha Taylor will oversee the banner’s merchandising strategies, product innovation and growth initiatives.
Williams-Sonoma relaunches Dormify
The home retailer debuted a new Dormify website and an option to pick up orders near college campuses using its existing retail footprint.
Williams-Sonoma names chief marketing officer
Abby Teisch, who was already on the retailer’s marketing team, will focus on performance marketing, customer engagement and growth initiatives.