Kohl’s spotlights Tek Gear private label at a tough time for activewear
The struggling department store has tapped soccer star Carli Lloyd to help market what it says has been one of its best-performing owned brands.
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Activewear isn’t over. Everything’s just apparel now.
The lines between apparel, activewear and everything in between have only continued to blur. That isn’t a problem, except if the customer says it is.