How Lowe’s creator network is winning over the next generation of shoppers

The home improvement retailer has partnered with content creators like MrBeast to connect with Gen Alpha long before they purchase their first home.

American Eagle offers creators rewards to keep content flowing

The AE Creator Community is anchored on a rewards system that incentivizes creators to participate in regular challenges around content sharing.

To attract attention to the offering, the home improvement retailer is touting a roster of creators tied to the World Cup.

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their aesthetic.

The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.

Jillian Cueff is tasked with ensuring the accessories brand remains relevant to Gen Z and Gen Alpha — and their millennial parents.