Target debuts Free People intimates assortment

The beauty brand will be available online and at the retailer’s stores starting in February, with exclusive offerings and a donation campaign.

The online retailer launched a limited-edition vinyl and T-shirt ahead of the artist’s first studio album release in over seven years.

The lingerie giant’s “promo detox” meant more full-price selling in Q1, and both the namesake and Pink brands took market share.

The effort, which includes a selection of balloons and decor, will expand to additional Staples locations by the end of the year. 

A selection of 50 gowns from designer brands is part of the retailer’s initial offering, along with private-label and white-label services.