Ulta teases future AI use cases
Executives from the beauty retailer hinted at building agents and utilizing AI to improve personalization for loyalty members.
Related Articles
Is surveillance pricing ripping off loyal customers?
If customers thought “that loyalty data were being consumed for that purpose, they would opt out of loyalty,” said Brierley loyalty consultant Don Smith.
For luxury retailers, value is a vibe
Chief executives at Ralph Lauren and Tapestry are utilizing experiences and storytelling to provide value beyond pricing to shoppers.
How Home Depot, Wayfair executives are preparing for an agentic AI future
The technology is redefining how customers interact with brands, but at least some parts of shopping will remain a human experience, executives said Sunday at…
The Weekly Closeout: Amazon notches a win against Perplexity, Reebok reenters soccer
The e-commerce giant got a temporary order blocking access for Perplexity’s AI shopping agents, while the athletics brand signed two professional soccer players.
Ulta Beauty taps women athletes for marketing push
The retailer teamed up with six athletes for its Ulta Beauty Roster as a way to show the “transformative power of both sport and beauty.”