E.l.f. Beauty launches virtual makeup experience on Roblox
The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their aesthetic.
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“Thrift Score” is a shoppable digital environment — and a way to engage Gen Z and Gen Alpha consumers.
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Wearable items with 65 print and color variations are available for free to players, allowing for the creation of hundreds of different looks.
The Weekly Closeout: Pat McGrath Labs exits bankruptcy, GameStop bets on ‘retro’
The cosmetics company forged a deal with GDA Luma, while the gaming retailer is expanding its assortment of older products nationwide.
Destination XL rejects $46M go-private offer
The 82 cents-per-share offer does not reflect the company’s value and is “highly conditional and opportunistic,” Board Chairman Lionel Conacher said.
Bark won’t go private, for now
The online pet company said one recent take-private proposal was withdrawn and another “did not adequately reflect the value of the company.”